• Business

    The Secret of the Unicorn

    Having a large company definitely has its perks. You get the clients, you get paid well, get the money you worked hard for, do a bit more of this and that and wow, you have become one of the most well-known and successful brands out there!

    But running a business is not always like that. It has its rain and shine. In other words, its ups and downs. Unfortunately, the chances of the other, particularly the ups, are still 50/50. Many business owners struggle to get the company started. And that is only one company they have to think about!

    But imagine having more than one company? And they are all successful? Now that is just not fair. However, David Steinberg has achieved that leap. He is the founder of a handful of companies (five to be exact!) in the past two and a half decades, and all of them being prosperous and reaching the charts.

    His current company is Zeta Global. It is a data-driven marketing and CRM company integrating data, technology, and marketing services that aim to help brands acquire, grow, and retain customers. It is now the fifth largest marketing cloud around the world. Steinberg and his partner, John Sculley, consider themselves the largest big data and analytics company that no one has ever heard of.

    What is the secret to his success?

    Being honest, Steinberg has claimed that the initial vision of his companies differs from the final or current vision. He says that visions change because of what clients and customers want at the moment as compared to the previous necessities, and technology.

    Steinberg believes that being a good founder means that you have got to have grit and tenacity. After selling three of his previous companies, and making one public, Steinberg has stated that he believes flexibility is also a key in the factor. That is, one must be flexible enough to know when one aspect is not right. But another important factor as a founder is their self-confidence. Founders must know that they can and have the capacity to do what they are supposed to be doing.

    His first three companies we all in the mobile distribution category, the second being an online e-commerce platform that activates and sells wireless phones, The present company, which Steinberg has admitted to being a big pivot for him, is more on the enterprise category.

    David Steinberg has had many achievements in life. And perhaps it will continue. People may be envious of him but there are also others who see him as a role model. Steinberg has made a name for himself and he is bent on not letting the world stop him.